I get a bunch of good-natured grief from my boss whenever he asks me to write something. My approach, honed in college, has always been to emulate the great sculpting masters.

In other words, pour a bunch of words into a big block, and then cut out all the bits that don't look like Michelangelo's David.

Or something. :)

Anyway, words first to fill up the page, then cut out the bad ones.